Blog

Soon Apple Will Add App Tracking Information To iOS

Feb 5, 2021 | Blog

Recently, Apple announced two important new improvements to the way the company handles and tracks user data.

That includes data used by third-party apps downloaded and installed from the Apple App Store.

According to the company’s statement, both changes would be available by late spring of this year (2021).

The first of these is an easy-to-understand report entitled “A Day in the Life of your Data,” which is meant to serve as an illustrative guide explaining how companies track user data across websites and apps. The idea behind the report is that by giving users a better and more comprehensive understanding of the kinds of data companies are most interested in and how they make use of it, consumers will be in a much better position to make informed decisions about if or whether to share personally identifiable data in the first place.

Even more significantly than the report though, is the company’s new App Tracking Transparency feature that will require apps to request permission from users before tracking them across other apps and websites. The new tool will also give users a bird’s eye view of exactly which apps have requested permission to track so they can make changes to those settings as they see fit.

The changes, while excellent in theory, have also raised some hackles. Facebook, to name one example, bristled at the notion that Apple would dare even attempt to block the ubiquitous app’s ability to track Apple users across the web. There appears to be little that Facebook can do about it, but the social media giant has certainly made their displeasure known where the newly planned feature is concerned.

Privacy advocates see this as a huge step forward and a major win for the end user. Naturally, companies that make a mint by tracking and selling user data are less than thrilled about it. For far too long, they’ve had a free hand and it’s well past time to rein them in. Kudos to Apple for the coming changes.

FBI Program Tasked with Infrastructure Security Compromised

FBI Program Tasked with Infrastructure Security Compromised

The FBI program tasked with ensuring critical infrastructure security has been compromised by hackers, who now offer access to the program's data on the dark web. The breach was initially disclosed by Brian Krebs of Krebs on Security, who claims that the data was for...

Streamline Your Business with the Latest Smart Home Technology

Streamline Your Business with the Latest Smart Home Technology

Are you a business owner looking to get the most out of your Google smart home devices? If so, you're in luck! Google has enabled its Nest products and Android OS with the initial rollout of the Matter smart home standard. This means that businesses now have the...

Data Breach at Sequoia One Exposes Sensitive Customer Information

Data Breach at Sequoia One Exposes Sensitive Customer Information

What do you do when your most personal information has been compromised? This is likely the question that customers of Sequoia One asked themselves earlier this month as they were informed that the company had been hacked. Sequoia One specializes in the management of...

Cisco Reports Critical IP Phone Vulnerability

Cisco Reports Critical IP Phone Vulnerability

As a business owner, it's important to stay informed about potential vulnerabilities that could impact your organization. Recently, Cisco reported a critical vulnerability, tracked as CVE-2022-20968, affecting its IP Phone 7800 and 8800 Series. This new vulnerability...

Google Chrome Releases Two New Features

Google Chrome Releases Two New Features

Google Chrome is one of the more commonly used web browsers. Over the years, though, Chrome has gained a reputation for utilizing a large portion of a computer's memory. This can be a problem if you're running other resource-intensive tasks and don't want to slow...

Get a Free Consultation

 

Fill out the form below to receive a free consultation and learn how we can make your technology worry-free!

 

Contact Information

  • 39301 Badger Street, Suite 500
    Palm Desert, CA 9221
  • (760) 333-8523
  • info@icn.tech