Most business owners understand the importance of being active on at least one social media channel. That’s fine as far as it goes, but have you considered supplementing your social media presence with a good, old-fashioned newsletter?

Of course, when we say newsletter, we’re not talking about something you print and mail to your customers but rather something you publish electronically and email.

Not many companies do this anymore and that’s a real shame. While social media is fine, a regularly published newsletter can be a powerful companion to your online presence and can have several benefits.

First and foremost, it makes you stand out in the minds of your customers because again, not many companies are doing that anymore.

Second, whether you publish every two weeks or once a month, it gives you an opportunity to reach out to your customers at regular intervals. That keeps you on the collective minds of your customers.  If they’re thinking about you, they’re apt to head to your website or brick and mortar location the next time they need something.

Third, if your newsletter contains case studies or if it highlights the ways in which your company is responding to industry changes, it sends a clear message that you’re an authority on the topics you’re writing about. Everybody loves doing business with experts because experts really know what they’re doing.  It gives your customers peace of mind and confidence when they buy from you, and that makes them more likely to do so.

Finally, it’s a great way to give people who have done business with you before a sneak peek of upcoming products or services you plan to release, which makes them feel like they’re one of the insiders.  They’re in the know in ways that people who don’t get your newsletter simply aren’t, and that helps to create a powerful connection.

All that to say, if you don’t yet have a company newsletter, you may want to give serious consideration to starting one.  Done well, it will help your company in a wide range of ways.